A webinar for customer transformation leaders
Friday November 17th @ 11 AM EST / 4 PM GMT
Scroll down to watch the recording and download the slides
Featuring
- Fred Reichheld, creator of the Net Promoter System (NPS)
- Chris Adlard, Founder, the C-change diagnostic
Fred Reichheld
Fred Reichheld is a Bain Fellow and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty. He is the creator of the Net Promoter® system of management.
Chris Adlard
Chris is a multi-award-winning customer champion. During his 25+ year career, Chris led strategic customer transformation programmes for leading Fintechs and technology brands including FIS, Worldpay, Finastra, IBM, CA and Synopsys. He’s also co-author of the Customer Catalyst.
Event synopsis
Ever wondered about the financial impact of loyal customers and their referrals? The NPS® metric of Earned Growth℠ can help you realize it. By investing time and resources in earning customer love, companies can, over time, rely less on traditional marketing tactics. And, when applied correctly, embracing the idea of customer enrichment is an economic force with the ability to create value by eliminating a reliance on run-of-the-mill marketing strategies. In this webinar, Fred Reichheld, who invented NPS, discusses what businesses need to know to be an early adopter of Earned Growth.
Chris Adlard then delivers a short demo of a brand new, free tool, the C-change diagnostic, to help you in your quest to measure and drive your customer transformation, in order to achieve earned growth.
There was also a Q&A via Teams chat at the end of the presentation.